When it comes to offering teleseminars the fact is there is an incredible amount of competition. In years past this was not the case. There were a handful of people offering their training by way of a teleseminar. Today this is not the way it is. Teleseminars are a dime a dozen. Does that mean you shouldn’t offer them? Of course not!
What it means is you have to raise your own bar in what you are offering. You also have to know what sets you apart from the competition. And . . . you need to know what your competition is offering to the market.
To offer teleseminars without doing research on what your market wants, what your competitors are up to and what is the most needed solution to a problem is likely to set you up for a lot of frustrations.
One of the most important things to do is build a loyal following in order to be in a position to announce the various programs you offer. It’s amazing how many “newbies” go right into selling something before they have established their expertise and market position.
Before trying to sell anything, build your opt in list. One way to do this is to set up free offers that encourage visitors who find your landing page to opt into your list. However, with as many free offers available you absolutely must offer something of very, very high value.
In addition to giving away something of high value here are a few things you can do to increase your success rate.
* Set up an easy to understand landing page.
* Keep things simple.
* Make sure you have a clear call to action. Use large Buy Now buttons.
Don’t give the visitor multiple choices when they land on the page. The only choices you need to give them are to opt in if it’s a free item or leave the page. Giving too many choices risks losing them to other distractions.
Another thing you can do is to keep an eye on what your competition is doing. Sign up for their Ezines, tips and other online material so that you will be included in any email campaigns they do and can see what they are sending out.
This is a very common practice among experts. I am always amazed at some of the experts (who are my competitors) will opt into my list. This is a good thing. After all, they know what I am up to and often this leads to a collaboration with some top notch experts.